Tips to Find Low Competition Products to Sell on Amazon

By | March 21, 2021

IO Scout Amazon Product Research Tool helps you to find a products and niches that don’t have too many competitors. To fully optimize your sales on Amazon, one of the largest e-commerce sites in the world, it is important to find a profitable product niche.

Products Sell Amazon

Also, you can get the leverage you need to branch off into the bigger markets with a smaller market share, which is the product niche. Meanwhile, for clarity, a product niche refers to a smaller, specialized product subset that can help you target a specific set of consumers and concentrate on serving their unique needs.

If you’ve spent any time researching products to sell on Amazon — or Amazon product niches with high-growth opportunity — you understand that it’s like trying to find your way through a maze. The unknown is often the norm—perhaps that’s why 47% of Amazon sellers say finding a product to sell is challenging. To do that, you need to find the ideal product niche. This makes it easy for sellers in this category to earn a lot faster simply by selling products with high demand and low competitions.

1. Use Google

Start with a broad topic, and let Google take you through its iterations. Search for the broad topic you have in mind on Google and follow relevant links. Obviously, this search results in a lot of broad information and sends me to the biggest, most competitive pages. But, it also gives me insight into what fans of Dungeons & Dragons are interested in.

If you ever need to check out how popular a blog post or page is on Google, use a website like SimilarWeb to check its estimated traffic. If you find a website like this, it is a perfect opportunity for you to research and learn how they do things, and to model your own business after eventually.

2. Search in Online Communities

Here are some of the online communities that will help you get insights into the popularity of a certain niche.


It is a question and answer site where users submit questions on certain topics, and other users reply. Also, the questions help to find out what people in the community want to know about. Quora is one of the online communities where you can mine profitable niche ideas. Quora organizes every question submitted on the site into topics and subtopics. If you are looking to offer a product or service that is informational, a great platform to learn what the community wants is Quora.


If you find less than 100,000, that means you may not have enough market to support the product niche, and if you find over 500,000, that means you might have too many competition. Another great online community to find product niches is Instagram , thanks to its use of hashtags. Try to identify hashtags related to the picture that have between 50,000 and 500,000 posts.


With these different subreddits, the site is already organizing its data into niches for you. You can also find product niche ideas on Reddit , which is a platform constituted by communities known as subreddits. You can also search for specific subreddits. You can find the organized data on growth and follower count from Reddit on


Facebook is a great tool to come up with niche ideas, mainly because it lets you search through posts, hashtags, groups, and pages. Once again, using the Dungeons & Dragons example, I searched for “Dungeons and Dragons” on Facebook. On the left hand side, you’ll be able to filter by posts, people, pages, images, groups, etc.

3. Use IO Scout Amazon Product Research Tool

You can then use that information to find niches that people are interested in and are willing to pay for. Product Finder gathers data directly from and sorts them by the filters you select.

To start using IO Scout Amazon Product Research, we recommend you use these few filters,

  • Set ‘Average Monthly Units Sold’ to 200 – 500 units monthly.
  • Set ‘Average Monthly Price’ to $18 – $50.
  • Choose product categories that are easy to deal with.
  • Set ‘Competition’ to ‘Very Low’
  • Check the ‘Exclude Top Brands’ box
  • Set ‘Niche Score’ to 7 or higher.

You’ll still see some branded searches therein, but skip those and look out for the real money-makers there. If you are following your passion, you’ll understand your product, you’ll know exactly what you want from the product, and you are likely to gain an edge over your competition. It’s best if you choose a product you can discuss and improve.

4. Search for Successful Products on AliExpress

Most Amazon US items are sourced on a global e-commerce site based in China – AliExpress , or Alibaba , its counterpart. To find the high demand products on AliExpress, navigate to AliExpress collections page. Therefore, if a product is successful on AliExpress, it’s likely that it will also succeed on Amazon. You’ll get product listings sorted in descending order of the most ordered to the least ordered. This way, you’ll have a list of high demand products. After shortlisting products, move on to check the competition on Amazon marketplace. Start by searching for the specific shortlisted products in Amazon.

From there, go to the category you are interested in. Click on “Sort by Orders” after the category page shows up. If you get so many exact results, then the product is competitive, but if there aren’t several exact results, that means the product enjoys low competition.

5. Browse Amazon Best Sellers

This list can provide great data for sellers to explore and know the products that are doing well. Amazon publishes a list of its Amazon best sellers that show best-selling products category-wise.

After skimming through all these lists and their customer reviews, you’ll have a list of products to search for on Amazon to determine their competitiveness.

You should dig carefully into the “most wished for” list to see what you can find to spark up product ideas. You can also find other useful lists of products such as new releases, movers and shakers, most wished for, and gift ideas.

6. Use The Amazon Native Search

Amazon’s “auto-complete” search feature automatically suggests a list of long-tail keywords that are popular among users whenever a user types a keyword. If no products are corresponding to that search, that means there’s low competition. With these keywords, you can perform actual searches to see the products that correspond to those keywords. You can also come up with awesome product ideas using Amazon native search. However, do not use this strategy alone. Check with other strategies to see what you can find.

7. Use an Amazon Product Finder Tool

With IO Scout, you can find product ideas, track competitors with Amazon Product Tracker tool, create a product database and analyze them by sorting and filtering, and study Amazon keywords customers use in finding products. Thousands of sellers across the globe use this tool. Amazon product research tools such as IO Scout can help sellers find high demand, low competition products in just a few seconds.

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