Anything can go viral online. Google Alerts is a free platform for monitoring the web. Be it a well-thought-out campaign or an absolutely random post. But of course, not everything that becomes discussed is good for your brand. But the problem with Google Alerts is that it brings you web mentions only, completely ignoring social media, where most of the buzz happens.
To make your life easier, we’ve tested the best Google Alerts alternatives and have come up with the list of tools to get you started. When it launched, Google Alerts was a revolutionary service. If you wanted to find out what people were saying about your brand, personal blogs were the place to be, or rather, monitor.
They allow you to make social media monitoring more precise and analyze the results for you. Fortunately, there are tools that are much more powerful than Google Alerts, both in terms of sources covered and functionality.
7 Best Google Alerts Alternatives
Awario is an audacious project designed to change the world of social media intelligence and analytics, with audacious people at its heart. Awario is a social listening tool that gives brands access to data that matters to their business: insights on their customers, market, and competitors. It’s developed by a bootstrapped company headquartered in Belarus with offices in Cyprus and California. Awario started as a little pet project that branched off another product by the same company, SEO PowerSuite.
2. Sprout Social
They are a diverse team of talented and thoughtful individuals who are driven to push the boundaries of what is possible for our customers. They are dedicated to solving the toughest problems in the industry, and even better, they have a lot of fun doing it.
Building a beloved brand is not simply about the product or service a business sells, but the connections it makes with the people who love and trust it. At Sprout Social, they believe there’s nowhere this is more important today than on social media. Their suite of deep listening and analytics, social management, customer care and advocacy solutions enable organizations and brands of all sizes to be more open, real and empathetic on social and create the kind of real connection with their consumers that drives their businesses forward.
Thousands of users rank Agorapulse above Hootsuite and Sprout Social for its features, ease of use, and value for money. Their pricing plans are designed to help your growth—not hinder it. They won’t dramatically increase your price when you add users, social profiles, or advanced features. Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.
Perhaps that’s a little overly dramatic, but that’s pretty much how our social media management one-stop-shop Agorapulse eventually came to be. In a land before Facebook timelines, two French tech-cowboys were brought together by fate in New York blazing trails during the internet’s Wild West period.
Mention enables brands and agencies to leverage media monitoring and social media in order to increase brand awareness. By tracking a brand, competitor, or industry topic – their platform allows customers to compare and analyze online conversations, as well as create content based on important social and web insights.
Mention’s superior listening capabilities have helped over 4,000 enterprise clients such as Spotify, Airbnb, MIT, and Microsoft to improve their communications and marketing strategies.
With over 750,000 users worldwide in 125+ countries, our global solution is managed by a team of over 60 people based in Paris and NYC who continue to innovate our product and it’s offering, to meet the needs of our fast-paced industry.
Talkwalker delivers the social insights that help brands build growth. In a world full of conversations, the most successful global brands have switched to Talkwalker because they provide them with a powerful software platform to uncover, understand and derive the most valuable insights from social, online and conversational data.
With offices in Luxembourg, New York, San Francisco, Frankfurt, Singapore, Paris, and Tokyo, Talkwalker’s 400+ dedicated employees are global and local partners in all major time zones and regions.
With their powerful AI engine, Talkwalker has been at the forefront of AI innovation for seven years. Their breakthrough technology is developed exclusively in-house, so that they can offer our clients the best and most flexible video, image, text and speech analytics across any media type.
Brandwatch is committed to creating a workplace that promotes diversity and inclusion in every aspect of our company. They hold ourselves accountable to meeting the diverse needs of our team and ensuring they make efforts to create a positive impact in our internal culture as well as in the wider ecosystem.
They accurately measure real-time and historical social media data, illustrating information in easy-to-read graphs and layouts that simplify reporting and strategizing.
Keyhole’s social listening, influencer tracking and social media analytics products help marketers improve their social media strategy, and prove their impact to colleagues and clients.