What is Google Ads and How it Works

By | February 4, 2021

If you want your business, services, etc. to reach as many people as possible, then you first need to advertise the business or services like Google Ads. Now there are many ways to advertise such as Newspaper, Advertising on TV, Loudspeaker and most powerful internet etc.

What Google Ads

In today’s time, 87% of the people spend the most time on the Internet, due to which advertising on the Internet is the most profitable and you can easily show your business products or services to people from anywhere in the world, sitting at home. is.

Now you may be thinking how to advertise business on internet?

There are many platforms to advertise business on the Internet such as: Facebook, Instagram, Google Ads etc. Where you will find your customers.

Today, we will read almost all the information about Google ads by advertising on this Internet.

Let’s start.

What is Google Ads?

Google Ads were previously known as Google AdWords but in 2018 Google changed the name of Google AdWords to Google Ads and now it is known as Google Ads.

As we know, the main source of Google’s revenue is Google Ads. In 2010, Google earned 28 Billions Dollars from Google Ads, after which its revenue is increasing continuously.

Advertising facilities like PPC (Per Click Cost), CPM (Click Per Thousand), Text, Banner, Videos Ads etc. have been provided on Google Ads.

You can advertise your services and products on Google Ads very easily according to your budget.

You can show ads (ads) in YouTube videos, in the website, blogs and search engine of the people, wherever you can show them.

You can easily say that Google Ads makes different types of advertisements. Google does advertisements on its website like Blogger, Youtube and also on other people’s self hosted websites and blogs.

It does not take anyone’s help to show ads in Google Search Engine because Google Search Engine is advertising on Google Search Engine with the help of Google’s team and software, so all the money shown on Google Search Engine is paid to Google. Get.

People who advertise on Google Ads want to show ads on Websites and Blogs in addition to Search Engine, for this, advertisements are also seen on the websites and blogs of the Google logo, for which the owner of Websites and Blogs pays the money for the advertisement .

The best thing is that Google never cheats its customers. For that, Google has made very good terms and conditions.

You can also earn money from home by working with Google, for this, you should have a website, blog or YouTube channel where you will advertise the logo of Google.

If you have a blog or website, then you too can earn money by advertising on your blog or website. For this, you have to connect your website with Google Adsense.

After that Google takes ads from Google Ads and gives it to Adsense, which will be shown on your website and you will get its money.

How does Google Ads work?

For this Google Ads works very easily, for this, Google takes the services of the people from their logo and advertise their business with the help of Google Ads.

After that the logo’s ads are visible in the search result of Search Engine with the help of software and Google team.

Google Ads gives all ads to Adsense to show ads on the blog and website of the logo and then the owner of websites and blogs who have Approved A dsense Account can remove ads from their Adsnese account and put it on Website and Blogs. .

Adsense ads are visible to all the people who visit Adsense ads on blogs or websites, and those who visit their websites.

In this way, Google keeps 30-40% of the money received from advertising and gives 60-70% of the rest to the owner of the website and blog through Adsense account.

If you want to earn money by placing ads on Website Blog, then you first need a website or blog, after that you have to create an Adsense Account.

If you want to reach your business or services to maximum people by advertising on Google Ads, then for that you have to create a Google Ads Account.

How to create a Google Ads Account?

You get a Promotional Code on creating an account on Google AdWords, by applying it, you get Google Ads Rs2000 free if you show an advertisement of Rs- 500. With which you can advertise your Rs 2000 free.

To get Rs 2000 for free, you have to create a new account in Google Ads.

For this, you have to follow the following steps,

Step#1 You have to search in Google by writing Google Ads. Where you have to click on the first Google Ads link in search of Google Ads.

Step#2 Now on the next page you have to enter the email address from which you have to create an account and click on the Get Offer Code.

If you have a Gmail Account, you can use Google Email Address.

Steps#3 Now on the next page you will find written thanks for submitting your details, below that you have to click on Start advertising.

Step#4 Now you have to choose whether your account is individual or you are creating this account for business.

  • Create Campaign
  • Create ad groups
  • Create ads
  • Review ad groups

All the steps are very easy and you will learn how to run ads by completing all the steps in 5 to 8 minutes. The four steps are explained below in detail.

1. Create Campaign

First of all, you have to sign in Google Ads with your Google Account’s Username and Password.

Now you are in the home page of Google Ads.

At the top of Google Ads home page, you will find the option of Campaigns, you have to click on them.

After that you will find the option of Campaign below in the new page, you have to click on it, where you will get some options like Search Network With Display Select, Search Network Only, Display Select Only, Shopping, Video, and Universal App Campaign. Read carefully because this option will determine where your ad will be shown.

All the options below have been told that from which option your ads will be shown, so choose the option only after reading about all the options.

Search Option with Display Network – This option means that your ad will be shown in Google Search, along with that your ad will also be shown on the logo’s website and blogs.

If you choose this option, more people will be able to see your ad and it can advertise a lot in a short time.

Search Network only – By choosing this option, your ad will be shown only in google search.

Display Network Only – In this option, your ad will be shown only on websites and blogs.

Shopping – In this option your ads will be shown on shopping websites.

Video – In this option, your ad will be shown only and only in YouTube videos.

Universal App Only – In this option your ads will be shown only in Android apps and only.

After going through all the options, you will be able to choose the option easily and after selecting all the options the process is the same. So after making these choices, follow the below steps,

In this method, we have selected Search Option with Display Network, you can choose the option of any option and follow the steps.

Now you have to name the campaign of your advertisement which can be kept as such – campaign # 1 etc.

You have to select the place where you want to show the advertisement. You can choose according to India, etc.

Now bid strategy has to be made for the advertisement in which you have to choose 3 things,

  • For the most clicks, select Automated- Maximizes Clicks.
  • You can keep the CPC as per your choice, or you can leave it blank.
  • How many rupees do you want to spend in a day?

Below this, you will get three more options. Location, Site links and Call If you want to turn this option on, then I can only turn on Location and Site links for your advertisement.

Below you have to click on Save and Continue.

2. Create ad Groups

The first step takes a little time but the remaining three steps are very small and easy, in this step you have to create an Ad Group.

First of all, you have to enter the URL of your blog, website business or services.

As soon as you enter the URL, the keywords related to your ad will appear in the suggestions, you can choose the keywords according to you.

You can also use keywords according to your mind.

After that you have to give the name of group ads which you can give anything.

Now you have to click on continue then go to the next step.

3. Create Ads

In that step you have to tell the advertisement what the logo looks like and make your upcoming advertisement. For this, you have to re-enter the URL of your advertisement, write the headline which is visible to the people and write a little description.

In the Side, you will be able to easily create an advertisement by seeing an example.

After creating ads, you have to click on Create ad and now your ad is ready. Now we will reach the next step.

4. Review Ad Group

Your ad has been created in the previous step, now in this step you see the status of your ad whether it is running now or not.

When you prepare and create an ad, the team of adowrs looks at your ads to see if they follow the policy and term and conditions of Google AdWords and then approve your ads and your ads will run. It seems that there should be money in your AdWords account.

You can go to payments in your AdWords account and choose the option of payments and put money in AdWords account, with the help of which your ad can run and more and more people can see your ad.

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